The company Sitka Gear was founded in 2005 by Jason Hairston and Jonathan Hart, stemming from the recognition of the urgent need for modern, high-quality hunting apparel. Sitka Gear's founder, Jonathan Hart, recalls how, once in the mountains, instead of enjoying the excellent hunting, he found himself wet and frozen, pondering why hunters didn't have access to the same comfortable and efficient clothing as climbers and hikers. Hunting apparel lagged behind by a decade in materials used, and camouflage left much to be desired, accurately replicating branches and leaves but failing to consider how this "naturalistic" pattern, impressive in stores, was perceived by game.

From these reflections during mountain hunts, the decision grew to rectify the situation, to provide hunters with the very best, freeing them from discomfort and allowing them to focus on hunting without distraction from inadequate gear. Since existing manufacturers showed no interest in collaboration, they had to act independently and establish a new company - Sitka Gear. True, serious, dedicated hunters frequently face extreme situations, and compromises are unacceptable to them. The history of Sitka Gear is a story of solving specific problems encountered during hunts in mountains, forests, or wetlands, using a scientific approach and employing the best materials and technical solutions available for the serial production of hunting gear. Cutting-edge materials with membranes reliably protecting from weather, OPTIFADE camouflage designed with the viewing peculiarities of different game in mind, and specialized layering systems are just three examples of Sitka Gear's seriousness and uncompromising approach.

Sitka Gear doesn't stand still; it repeatedly analyzes the experiences of its employees and other hunters, meticulously scrutinizes every detail, identifies each new problem, finds its solution, and creates a new product that is then rigorously tested in laboratory and field conditions. By exclusively using the most advanced fabrics and materials, Sitka creates gear that fully manifests as a component of a comprehensive system, providing functionality and complete weather protection. This is how Sitka tackled the challenge of designing gear that embodies the hunter's experience rather than merely acting as a barrier between the person and the elements. The recognition of the importance of clothing and equipment for hunting success, hunter safety, and their enjoyment drives a pursuit of perfection, prompting a constant search for new solutions, all embodied in the company's motto of turning clothing into gear. This is Sitka Gear's mission.