The brand Kuiu was created by Jason Hairston in 2011. He was inspired by his own hunting adventures and dissatisfaction with the quality and functionality of existing hunting gear. Hairston aimed to create products that would be ideal for serious hunters capable of tackling the most challenging conditions and terrains.

The idea behind Kuiu was to develop innovative gear using advanced technologies and materials to ensure lightness, durability, and functionality. He paid special attention to weight and comfort, aiming to make products that wouldn't restrict the hunter's movements and would allow them to focus on the hunt to the fullest.

Hairston drew on his experience in professional sports and his own hunting experience to design perfect products for hunting in the most extreme conditions. He also actively sought feedback from other experienced hunters to continually improve and refine his gear.

The Kuiu brand became known for its innovative design approaches and technologies, as well as the high quality of its products. It quickly gained popularity among serious hunters seeking the best equipment for their outdoor adventures.